Privacy Policy

1. Introduction

Welcome to [BRAND NAME] ("we", "our", or "us"). We operate as a Loan Assistance, DSA, and referral service. We are committed to protecting your personal and financial information. This Privacy Policy explains what information we collect, why we collect it, how we use and secure it, and your rights regarding your personal data when you use our website.

2. Information We Collect

When you submit an enquiry through our check-eligibility form, contact form, or connect with us via WhatsApp, we collect personal and financial information to evaluate your eligibility, including:

• Identity Details: Full Name.
• Contact Information: Mobile Number, Email Address, and City of residence.
• Financial Profile: Net Monthly Income, current active EMIs, and employment status (Salaried, Self Employed, Business Owner, etc.).
• Loan Requirement: Desired loan type (Home Loan or Loan Against Property) and approximate loan value.
• Property Details (for LAP/Home Loan): Property status, estimated property value, and property type (residential, commercial, industrial).
• Campaign & Technical Data: UTM attributes (utm_source, utm_medium, utm_campaign, utm_term, utm_content), referring URLs, IP address, and cookie identifiers.

3. Why We Collect This Information

We use the collected information for the following specific purposes:

• To evaluate your primary loan eligibility criteria.
• To match your requirements with suitable banks or NBFC partners in our network.
• To co-ordinate with you to compile documents needed for submitting applications to lenders.
• To contact you via phone calls, SMS, emails, or WhatsApp regarding your submitted enquiry.
• To track and analyze the effectiveness of our advertising campaigns (e.g., Google Ads, Meta Pixels).

4. How Enquiries Are Shared & Processed

We are a referral and assistant DSA business. We do not provide credit or disburse loans directly. With your explicit consent (provided when you submit our forms), we share your profile inputs and compiled documentation with our partner banks or NBFCs to process your loan application. We do not sell or lease your personal information to third-party marketing companies.

5. Data Security & Storage

We implement appropriate technical and administrative security measures to protect your personal information against unauthorized access, loss, or misuse. Information is stored securely and is accessed only by authorized personnel assisting with your enquiry.

6. Cookies & Tracking Pixels

We utilize cookies and tracking technologies (such as Google Analytics, Meta Pixels, Google Tag Manager) on our website to monitor traffic from paid channels (Facebook Ads, YouTube Ads, Google Ads). These tools log page visits and form submission events to optimize our campaigns. You can disable cookies in your browser settings, though some features of our website may not function optimally.

7. Consent & Marketing Communication

By submitting your mobile number and email address on our website, you expressly authorize [BRAND NAME] and our lending partners to call, SMS, email, or WhatsApp you regarding your loan enquiry, override DND registrations if active, and share status updates.

8. User Rights

You have the right to request access to the information we hold about you, request corrections to incorrect data, or request the deletion of your personal contact records from our active database. To make a request, contact us via email at [EMAIL ADDRESS].

9. Contact Details

If you have any questions or complaints regarding this Privacy Policy, please reach out to us at:

Business Entity: [BRAND NAME]
Contact Person: [CONTACT PERSON]
Office Address: [BUSINESS ADDRESS]
Email Support: [EMAIL ADDRESS]
Phone Enquiries: [PHONE NUMBER]